A marketing-oriented film
The year of 2020 had been rather peculiar for many, while challenges ahead and dislocation workers facing unknown, we were privileged to be commissioned by Department of Labor, Taipei City Government on the campaign to help people, whether they are elderlies, unemployed or recent graduate, to navigate themselves with sources they can seek for help by producing a microfilm.
- Making the film marketing oriented
- Social media solutions
- Catchy pitching points
- Reaching 140k views on social media
- Exceeding KPI for more than 200%
We made sure it is a marketing-oriented campaign. By breaking the industry prevailing marketing practice for a film. We took the making of the film as part of the marketing strategy. Working with a professional film team from an early stage of the production, such as scriptwriting and casting, we had the freedom to juggle with the techniques available.
From social media buzz to media coverage, the result was exceptional. We had GDN exceeded KPI by 209%, Youtube views by 106%, Facebook engagement by 247% and exposure by 125%.